T B Killian he digital workflow is compromised of 7 major components: Capture, Color Management, Cataloging, Enhancement, Presentation, Output, and Archiving.

Successful, efficient workflows take into consideration the impact and influence that each component has upon the others. Elements should compliment each other creating a streamlined, straightforward process with logical, manageable steps.

E Pierce Too often photographers fall into a workflow due to random choices and isolated decisions. The individual components of the workflow may get the job done but there is little, if any, real synergy and coordination between them. The resulting workflow can be inefficient, confusing, difficult to manage and, in many cases, can risk data loss and yield unsatisfactory results.

The workflow of many photographers can be likened to a child's rudimentary puzzle with 7 random shapes - each piece fits into its corresponding hole yet the shapes themselves have no relationship to one another. J Hawkins Your digital workflow should be like a jigsaw puzzle where the individual components fit together perfectly giving you the freedom and flexibility to create your art.

Curriculum

Capture Essentials

J Sutton Choosing the right camera, optics and media for your needs is the first step. You'll learn methods for perfect exposure and white balance, which will save you hours of work on the back-end. And you'll be able to make an educated choice regarding file format - RAW versus JPEG.

Keeping your images safe is imperative but sometimes things go wrong. Can you recover your data? We'll discuss methods for protecting your files so you always have a Plan B. Plus, learn to think outside the film box with lighting alternatives for digital capture.

Color Management Simplified

K Hawkins Proper color management starts at the moment of capture and should be part of every step the image makes through the production process. However, without a clear understanding of color management, your worklfow can be a nightmare. Color management will be presented in simple to understand, non-technical terms that will have you asking, "Why did this always seem so hard?" Once you understand the basics and know how to apply them, life will be much easier.

Cataloging and File Management

The Achilles Heel of most workflows is that "browser-style" software is used for most file management functions. The heart of a successful workflow is good file management. Through exhaustive testing and field research, we have found what can simply be described as the best asset management program available today - and it sells for less then $200.00. This seminar will explore, in detail, this incredibly powerful yet intuitively simple to understand program.

Enhancement and Productivity

P Pfister Digital capture has opened the door to a flood of creative possibilities. The images being created today by the industry's leading artists have surpassed even the most vivid imaginations of just a year ago. The viewer is left wondering "how did they do that?" This seminar shares some of the secrets behind the images as well as efficient, automated solutions that will get you home to your family instead of sitting in front of your computer all night.

Presentations and Maximizing Sales Potential

Effectively communicating with your clients and presenting your images to maximize your sales is a key consideration in workflow. Slide show presentations for in-studio presentations, editable image catalogs on CD for your clients, HTML galleries with online ordering, and QuickTime movies with chapter tracks can all be created with the same software. Why use five different programs when one will do the job? Also discussed is the ever-increasing importance of your website, automated client solicitation and follow-up, and digital sales technologies that will increase your bottom line.

Output Alternatives

S Michal We'll explore the in-studio options of output and how to prepare your files for labs with an emphasis on systems that will ensure what you see on your monitor is what you get. Areas covered will include printing from Photoshop, when a "rip" makes sense, full-featured studio production systems, and creating and using custom profiles.

Archiving - Keep Your Data Safe

Another weak link in many workflows is backing-up files. Most photographers know someone who has experienced a hard drive crash resulting in the loss of files or requiring thousands of dollars for professional data rescue. This seminar will show you a hardware-based system featuring automatic drive redundancy with built-in safeguards warning you of imminent hard drive failure before it happens. You'll have instant online access to all your current and archived files while still having the security and peace-of-mind of off-site, redundant storage.

J Woods Every year we see major advances in digital imaging technologies. This seminar brings you the most recent advances and improvements in the digital environment. It will help you compare the options and alternataives and evaluate the state of your own workflow. Having made the transition to digital, many photographers are more excited about their art than ever before but find themselves frustrated, confused and working harder and longer hours.

Digital Photo Solutions 2005 will help you...
• Gain Control over the digital workflow.
• Understand how to work smarter.
• Maximize your efficiency.
• SOLVE THE DIGITAL PUZZLE.